mēle
NYC
Year Founded: 2016
Founders: Lauren & Adam Benbassat
About: mēle is a wellness food brand transforming how people eat every day. The brand offers a balanced meal in a shake made of dried fruits, vegetables, nuts, and protein. It is reinventing the “meal replacement” concept with a new alternative that combines simple ingredients and a delicious taste. With its proprietary recipes, mēle aims to provide its customers with the essential macronutrients, vitamins, and minerals they need to be productive and energized.
mēle offers three flavors—Supergreen, Rawberry, and Cocoa-nut—in both whey-based and plant-based versions. It has everything needed for a complete meal (complex carbs, healthy fats, protein, fibers and more) with no preservatives, no added sugar and no soy. The shakes are easily made by mixing one mēle packet with 8 ounces of water in a shaker bottle.
Company History: We’re mēle, a company with a simple vision: food should empower us.
our story begins with our founders: NYC-based couple, lauren and adam. like most of us, they were active and health-conscious—and very, very busy! often rushing to the office after an early workout, a coffee and bagel was the go-to for lauren. unpredictable hours as a lawyer led to late-night-delivery at the desk for adam. it wasn’t uncommon for both of them to skip meals altogether. these seemingly minor eating habits led to energy crashes, exhaustion, and even health issues.
tired of boring protein shakes and bars, they were determined to find a solution, but all the products on the market fell short—loaded with artificial ingredients, added sugars, or words they couldn’t pronounce.
so, lauren and adam took matters into their own hands. after countless months of researching, testing, and sourcing the best ingredients, they developed a new concept—one that’s fully balanced, easy to make, and tastes delicious. fast forward to today. mēle is leading the wellness revolution with the philosophy that food is inherently connected to both our body and our mind. we’re passionate about enabling everyone to live a life that is happy, honest, and wholesome!
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