It’s a new decade and we feel more confident than ever about the direction of the cpg industry. Products are getting healthier, brands are getting more conscious, and consumers are rewarding companies with the strongest missions.

The evolution of technology has lead to a time where it has never been easier to bring a product idea to life. Don’t get us wrong it’s still an excruciating amount of work only reserved for the thoroughbred entrepreneur, but if you have a great idea and the drive, it’s very possible to carve out a slice of market share quickly.

We’re taking a look at a handful of our favorite products made by brands doing just that. These products all bring significant value to the end consumer and are all focused on high quality ingredients, unique branding, and solving a problem. Without further adieu…

Protein Bar Mix by Fit Living

Fit Living specializes in making the world’s freshest protein bars. A little ways back they launched a Protein Bar Mix, which would adhere to their fresh food mission, but was also shelf stable. Fit Living’s Protein Bar Mix makes it super easy to make the best protein bars at home. Grab your favorite nut butter and plant based milk, and mix it up with their mix. Trust us, it’ll be hard to go back after having these truly fresh protein bars. They’ve been sold out for a little while, but are now back in stock on amazon prime and their website! 

Just Pomegranate Syrup by Just Date Syrup

The newest creation out of the Just Date Syrup kitchen is one you’re going to love. They’re taking the delicious super fruit that is pomegranate and turning it into a syrup. This leaves us with a delicious and nutritious sweetener that we’re not sure how we lived without. Grab a bottle or five from them and check it out.

Granola Butter by Kween

Spreadable granola? Yes please. Kween has taken a long time favorite, granola, and turned it into a spread. Nut allergy consumers can rejoice. This product also allows Kween to get all kinds of yummy and nutritious foods into this perfect snack. Cook with it, put it on some bread, or just eat it from the jar like we know you’ll want to.

Healthy ACV Soda by Poppi

After scoring a deal on Shark Tank, Poppi (formerly Mother Beverages) gave their product a little makeover. Don’t worry it’s still the same amazing product that people came to love, just with a fresh rebrand. Poppi is a functional beverage made with apple cider vinegar. They’ve made it easier to get the health benefits of ACV while simply enjoying a delicious soda. Poppi is rolling out everywhere, so make sure to pick up a can!

Nut Milk Bases by Joi

Plant milk is here, and here to stay. Joi is a brand focused on this space, but in a slightly different way. They want you to be able to enjoy the taste and benefits of fresh nut milk, but without the hassle of making it from scratch. Their products are a nut milk base, that you simply blend up with water, creating delicious, and fresh nut milk. The reviews are in, and people are loving Joi. Try it out for yourself.

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